Brand Story

Qingdao New Concepts was founded by entrepreneur Melody Huang in 2014. Based in Qingdao, the company initially specialised in producing baby Moses baskets. Since then, it has grown and expanded with a vision to provide safe and reliable baby products, meticulously crafted from natural and eco-friendly materials.

Through dedicated effort, our company has earned the trust of an increasing number of customers, many of whom have entrusted us with the procurement of a wide range of baby products now exported to over 40 countries. As a result, we have expanded our product range to include baby cribs, wooden furniture, nursing chairs, wooden stands, nursing pillows, baby bedding, and more, meeting our clients' one-stop shopping needs.

Our products originate from source factories in remote rural areas, creating an environment of skilled and dedicated craftspeople, good working conditions, low production costs, and highly competitive prices. This enables our clients to maintain strong competitiveness and quality in the market.

We take quality seriously. It is essential that we uphold the principles of quality, service, integrity, and long-term relationships over short-term gains for every customer.

To meet these high standards, the company has implemented strict tracking and inspection processes for each product's procurement—from sampling to production and quality inspection—ensuring that every order is completed with guaranteed quality and quantity. Additionally, if any quality issues arise, we have comprehensive policies, led by the owners, to address and resolve customer concerns.